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A Simple Framework for Brand Storytelling
Brand storytelling is yet another buzzword in the marketplace that’s been around for more than a minute. The term itself is often tossed around like it’s another “to do” on the content marketing...
View ArticleBreak-Through Storytelling Starts with Audience Architecture
There is a content and media surplus. Attention deficit. Consumers have tunnel vision. Their media consumption habits and behaviors are unpredictable. This makes it extremely difficult to reach an...
View ArticleParticipation Marketing: Mobilizing Employees to “Participate” and Tell the...
New book coming in 2016. See slides below. Activating Employees to be Brand Storytellers from Michael Brito The post Participation Marketing: Mobilizing Employees to “Participate” and Tell the Brand...
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