Quantcast
Channel: Brand Storytelling – Social Business Blog | Michael Brito
Browsing latest articles
Browse All 3 View Live

A Simple Framework for Brand Storytelling

Brand storytelling is yet another buzzword in the marketplace that’s been around for more than a minute. The term itself is often tossed around like it’s another “to do” on the content marketing...

View Article


Break-Through Storytelling Starts with Audience Architecture

There is a content and media surplus. Attention deficit. Consumers have tunnel vision. Their media consumption habits and behaviors are unpredictable. This makes it extremely difficult to reach an...

View Article


Participation Marketing: Mobilizing Employees to “Participate” and Tell the...

New book coming in 2016.  See slides below. Activating Employees to be Brand Storytellers from Michael Brito The post Participation Marketing: Mobilizing Employees to “Participate” and Tell the Brand...

View Article
Browsing latest articles
Browse All 3 View Live